Facebook was founded in 2004, Twitter in 2006. Even Instagram’s been around for almost five years. So you can’t say this stuff is new anymore.
For some strange reason, however, more marketers and brands than not are still struggling to make heads or tails of social media. Whether they’re surprisingly misinformed or just plain lost, they’re wasting their time and missing the boat. They’re failing to take advantage of what may just be the biggest revolution in communications since the printing press.
After all, done right, social media marketing can be a big game changer. It can be an incredibly effective way to attract the attention of your target audience, engage with them, and curry their favor. Far too many go into it without doing their homework, though, their false assumptions and inexperience undermining any chance they have for a successful social media program.
Are you making these same mistakes? Are you doing it all wrong despite your very best intentions? You most certainly are if anything that follows sounds even remotely familiar.