• 5 Secrets to Making Your Startup Go Viral


    When Facebook paid around $16 billion for mobile messaging service WhatsApp, people were stunned by the sky-high valuation. But what’s even more remarkable about WhatsApp is that it reached 450 million monthly users “without investing a penny in marketing”.

    It’s a great example of a truly viral product, one that spreads by providing a valuable service not only to the initial user but also to their friends, family and colleagues. In the digital world, virality is part science and part luck.

    How can you create a viral effect that will help your product spread via your customers’ networks? Rather than relying on the barefaced bribery of a referral program or desperate begging for “likes” and positive reviews, try these five tips for adding a smart viral twist to your product. Read more…