Choosing effective and impactful corporate gifts for your business partners is not as difficult as many believe. Just follow these few tips and get the best bang for your buck.
Instead of rushing to buy gifts for everyone in your contact list, consider giving your own product or service as a gift. It will cost you far less and end up being great marketing for your business.
Another great option is to inquire with other business owners about exchanging products or services. Again, it is cost effective for your company, and it will result in great gifts for your employees. If you have time and the willingness to do so, consider coordinating with several business owners to create gift “sets” for employees across all of your organizations. Companies that make great exchange partners are restaurants, movie theaters or other entertainment venues in your area.
If you do not have a product or service that your partners or their employees can use, consider making a charitable donation in their name. This will create good will (and a write off) for your company while providing your business partners with free and effective marketing.