Bellabeat, the maker of a trio of health trackers for moms and moms-to-be, is now broadening its focus to include a feature set designed to appeal to all women after selling out of its initial pre-orders, netting the company $1.2 million in revenue. With the Bellabeat Leaf, a piece of “smart jewelry” that can be worn as a necklace, pendant, bracelet or brooch to track activity, sleep and stress levels, the company is adding new features to the app and device itself that allows women to track their overall reproductive health.
That is, the Leaf will be updated to allow you to track and be notified about your period, contraception intake, and ovulation period – features that make sense for those looking to conceive, as well as those who are not.
The Leaf is one of three items in Bellabeat’s lineup of health trackers for women, which also includes the Bellabeat Shell – a monitoring system for expecting moms – and the smart scale called the Bellabeat Balance.
What’s appealing about the Leaf isn’t only the functionality it provides – it’s one of only a few activity monitors that also tracks breathing (as a proxy for stress levels) – but also its form factor. Unlike some wearables which tend to include bulky, plastic-y bands that make them look more like sports watches, the Leaf is made of recyclable European wood and steel, and looks like jewelry many women would actually wear. Read more…