Richard Branson is as well-known for his eccentric behavior as he is for his 40-year career building the Virgin Groups empire of companies that includes airlines, a bank, and most recently a hotel chain.
In his latest book, The Virgin Way, the self-made billionaire says that his penchant for marketing stunts and wild corporate events complements the success he’s enjoyed in business. He explains: Everything that’s really worthwhile in life usually involves some degree of risk and in all we do at Virgin we have always reveled in taking on the seemingly impossible rather than shying away and playing it safe.
This applies as much to having a good time as to business, and we have never had any qualms about kicking back and enjoying a fun party with our people.
To Branson, lowering the barriers in the corporate hierarchy at a fun event loosens people up in the office, which then makes the workplace more conducive to the sharing of ideas. Read more…