If you’re an Android owner, you might start seeing ads in Google’s app store soon.
The company is going to start testing out search ads in the Google Play store. That means that when you search for a kind of app — like “travel” or “coupon” — the top result could be a sponsored suggestion that a developer paid for.
Selling ads on Google Play is a big opportunity for Google: More than 1 billion people around the world currently use the Android operating system. Apple does not sell ads in its App Store.
The company also reported it’s paid more than $7 billion to developers this year. Read more…