Attention YouTube content creators: If you want to maximize audiences, take a cue from primetime television. To this end, posting on weekday afternoons gives YouTube ample time to index videos and deliver them to subscriber feeds. Frederator advises post times between 2 p.m. and 4 p.m. on Monday, Tuesday and Wednesday,and between 12 p.m. and 3 p.m. on Thursday and Friday.
On weekends, though, the early bird gets the worm. The study — which compiled data across Frederator’s 120 million monthly views from a total of 1,300 channels — concluded that, on Saturday and Sunday, a post-time between 9 a.m. and 11 a.m. is optimal.
Of all the days of the week to post, however, Thursday and Friday are best. As most YouTube viewers are school-age children or young adults, viewership generally begins to ramp up on Thursday, peaks on Saturday and then tapers off on Sunday afternoon.
In this vein, the worst months of the year to post are May and September — “transitional months where the majority of YouTube’s users…are either finishing or starting school, sports seasons, vacations and/or doing lots of outdoor activities,” writes Frederator’s director of programming, Matt Gielen. Read more…