After years of being slow to make significant product changes, Twitter is proving that it can move faster. The social network announced on Tuesday the rollout of two major new features: group direct messages and native video sharing and editing.
The option to privately message a group of users has been an obvious and frustrating omission from Twitter for years. With the new option, you’ll be able to launch a conversation with multiple followers at once, even if some of those followers don’t follow each other.
Top execs at Twitter had teased the need for private group chats for months, likely motivated by the meteoric rise of messaging apps like WhatsApp and Line in markets around the world.
“When you think about the best international opportunity, there’s a real opportunity for us when we think about our private messaging to strengthen the core of our Twitter product by making it easier for users to move more fluidly between the public conversation that happens everywhere on Twitter and the private conversation between you and a friend or you and a few friends,” Dick Costolo, Twitter’s CEO, said on an earnings call last April. Read more…