• Video on Twitter? This Investor Says Yes, Please.

     

    http://www.entrepreneur.com/article/242416 When Twitter turns on video for all verified users, it will be a “powder keg that will explode,” angel investor Jason Calacanis told CNBC Thursday.

    That’s because politicians, celebrities, journalists and writers are hyperactive on Twitter and not really present on Facebook and Google’s YouTube, he explained.

    “When they post a video on Twitter, where their active fan base is, it is going to go supernova,” Calacanis, an early investor in Uber, said in an interview with “Squawk Alley.”

    He thinks the videos could command $30-$50 cost-per-impressions (CPM). Facebook, on the other hand, has a lot of video views but at a lower CPM.

    “If Twitter does the right thing, which I would say is a 70/30 split in favor of the content providers, it will print money for those people.”

    In fact, he predicted it would make them tens to hundreds of thousands of dollars per day, and possibly millions of dollars per month.

    On top of the fact that the most important people in the world use Twitter, the company has solid growth and people love to work there, he said. Read more…