• Why Influencer Marketing Pays Off for Small Businesses


    http://www.entrepreneur.com/article/243416Small-business owners face a massive challenge when it comes to marketing their companies and products. Without the proper tools or experience, they can end up spending large budgets with no guaranteed return. The typical customer sees countless ads every day, across a huge array of channels. The chances of a small business successfully cutting through that noise are slim. The way small businesses thrive is through relationships, and influencer marketing could be the best option.

    With carefully chosen, highly relevant influencers, a small business owner can target the most relevant consumers for a fraction of the cost of traditional media. Here are some of the advantages:

    1. Create a Cost Effective Campaign –

    2.  Build brand loyalty fast-

    3. Achieve highly targeted Advertising

    4. Return on Investment is Easily Tracked

    5. Create Premium content without paying models or a photographer

    Read more…